Apple Music Replay redesign

I redesigned Apple Music’s Replay experience to allow users to share their top Artists, Songs, and Albums of the year. Spotify’s community has long been strong, giving users exciting personalized data and contextual statistics to celebrate music taste and individuality. I wanted to share how Apple can do the same.

My design celebrates the artist personalities and artwork. I chose to highlight cover typography, referencing Netflix’s mobile previews (active in 2019). I loved how Netflix used existing assets in place of brand type to distinguish movies and shows.

Music has the same possibilities, as artists work closely with designers to create a visual for their album. For example, Jonathan Zawada worked with Flume to redesign the artist’s logo (reads the same upside down.) Using the logo as a supplied asset allows the artist more customization on the Apple Music platform.